Kindel Furniture Company, Grand Rapids, Michigan
Developed and implemented several public relations campaigns to reach consumers nationally, including launch of ReNew restoration program for antique Kindel-made furniture, news about a Japanese company that became the sole distributor of the Kindel's furniture, the introduction of Hypnos mattresses, manufacture of a heirloom table used by President George Bush, and corporate profiles on the company and its president.
Pentair Water Pool & Spa, Moorpark, California
Analyzed where the largest concentration of pool owners resided in the United States, then identified media outlets that reached those pool owners for the introduction of a new variable speed water pump. The result was stories in media outlets such as the Arizona Republic, placement in a syndicated column carried in more than 400 newspapers and 35 magazines, and an interview on a radio show carried on the USA Radio Network serving 1,100 stations coast-
Watermind US, Cary, North Carolina
Developed a public relations campaign centering around the fact that a Watermind product was found by an independent testing laboratory to be one of the most secure pool alarms on the market, then pitched stories to consumer affairs reporters at TV stations with invitations to test the alarm against competing brands. The campaign resulted in television segments airing in Texas, South Carolina, Ohio, Florida, California, and Louisiana -- major markets for pool owners.