X-Rite Incorporated (NASDAQ:XRIT), Grand Rapids, Michigan
Developed and implemented a number of product launches over the past three years for new families of color measurement instruments and new services. Work included developing news releases, case studies, sales literature, and white papers on the new instruments. The campaigns resulted in front page stories in influential trade publications and far-reaching exposure in online publications and websites around the world.
Fairmount Minerals Inc., Chardon, Ohio
Wrote and distributed news releases on use of FlexSand product for athletics fields in Los Angeles and New York City that resulted in a full-length feature story in USA Today, as well as widespread coverage in trade publications, blogs and websites that cover education and athletic issues.
Gill Industries, Grand Rapids, Michigan
Identified media and wrote and distributed news releases that outlined Gill's purchase of a large plant in Mexico, described a mechanism that cut the costs of manufacturing new head rests used in cars and minivans, and announced the ramp up of an automated production line to make chassis for small utility vehicles.


